Don’t Miss the Grand Opening of iDENTiTY Salon!

store grand opening - cutting red ribbon


We Can’t Wait To Show You Our New Beauty Salon Space

At iDENTiTY Salon, formally known as David’s Beautiful People, we’re excited to share our official grand opening with our loyal clients! As we go through our name change and re-defining our brand, it’s time we also start this chapter in a new space.

David’s Beautiful People was originally opened in 1973, and after 50 years as North Bethesda’s top hair salon, we’ve decided to embark on a journey to a new identity with you. We value our clients’ experiences, so we’re getting the new hair and makeup salon in tip-top shape before we officially open the doors.

Where Is The New Beauty Salon?

Our new location is at 5224 Nicholson Ln, Kensington, MD 20895. Just a quick drive away from our previous location, you won’t have to go far to find your favorite hair salon. If you’re leaving our current location, follow Bou Avenue and Nebel Street to Nicholson Lane, then turn right onto Nicholson Lane. Our beauty salon will be on your left.

After some construction, new paint, and fresh decor, you’ll love the open and airy space of our new location! The space fits us pretty well, and we think you’ll feel the same way, too.

Will Your Stylist Be at Our New Location?

When you visit iDENTiTY Salon, you’ll find the same passionate team you know and love. Our world-class stylists are some of the most experienced, talented, and highly-trained individuals on the East Coast! On top of that, all our stylists are masters of their craft and take ongoing educational courses to remain up-to-date on trends, technology, best practices, styling products, and techniques.

We chose the name iDENTiTY Salon for a reason – when we pair you with a stylist, we’re looking for a creative background, experience, and personality perfectly matched for your unique identity. Each of our beauty salon stylists has specializations in different cosmetology fields. Whether you’re looking for a master colorist, precision cutting, or a blowout expert, we’ve got someone for you!

What Services Are Available at Our Beauty Salon?

With the renaming and grand opening of our hair salon, we thought it would be appropriate to re-introduce our services and what we do best. Our versatile talents truly set us apart – it’s what makes us one of the top hair salons in the country!

Stunning extensions, luscious layers, or a perfect balayage? We can do it all. As a well known hair and makeup salon in Maryland, we’re experts in tons of services you may not be aware of.

Our hair salon services include:

  • Haircuts and styling
  • Beachy waves
  • Hair extensions
  • Hair coloring
  • Perms and Keratin treatments
  • Evolve hair integration system

On top of our hair salon services, we also have other beauty services, including:

  • Waxing and threading
  • Lash extensions
  • Cosmetic and bridal packages

These services remain our top priority when it comes to maintaining our award-winning salon! You probably won’t find another hair salon with as many top-notch services as iDENTiTY Salon, and we can attribute that to our eclectic team of stylists. All your dreams can come true when you come to iDENTiTY Salon to find the real you!

We Can’t Wait to See You at Our New Beauty Salon

Our salon gets pretty busy, and with so many clients excited to get into the new salon space, our stylists will be busier than ever! We recommend scheduling your appointment soon so you can secure your spot. Questions? Don’t be afraid to reach out! We understand moving around can cause some confusion, so never hesitate to give us a call. We’re more than happy to help you decide what works best for you.

You may have noticed we’re currently at a temporary location – don’t worry! We won’t be there for long. We’re working as quickly as we can to get into our new space. Our clients will be the first to know when we’re ready for business at our lovely new location, so make sure to also follow iDENTiTY Salon’s new Facebook and Instagram pages to stay up-to-date. We can’t wait to see you soon!